The Inside Scoop: May 2021

Erin Walker
2 min readMay 25, 2021

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Hi friends 👋

Since the last update, there has been very little, “updates” 😪

For me, this is so frustrating because the building process is my favorite part. I love the “process”. Most of the time though I’m just waiting for our developer to finish.

So what does a founder do while he waits for the product to be finished or at least have a workable version?

I don’t know really. If all the name, domain, social pages, logo’s and branding is done I don’t know if there is much else to do? I don’t want to spend anything on marketing before I have a useful product either.

One thing (as you know) I have been tinkering with is the logo 😮

After Palm Sunday a few months ago I decided I wanted the logo to be a palm leaf. The meaning behind it is victory, triumph, peace, and eternal life 🧐

Then there was the color aspect which influences the branding as well. That still hasn’t been decided yet 😔

I wanted to go with purple which means creativity, wisdom, and wealth, but my wife liked the multicolor options better. See below:

What do you think? Multicolor or two or one color? Solid or transparent? One or three leaves?

I would honestly love your opinion 🙏

Thanks for reading and remember I don’t know what I’m doing 😁

Erin

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Erin Walker
Erin Walker

Written by Erin Walker

Family man building businesses offline & online. MD @ the Walker Group. Investing & building via Launchround.com. I write about startups/life.

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